Young voters matter.

In 2022 23% of younger voters turned out to vote, lower than the 28% of voters who turned out. The youth vote will play a decisive role in the 2024 election and require new forms of communication to reach them.

In order to engage, motivate and turn out this critical voting group we need plans and programs tailored to younger voters. However, historic spending on traditional media has largely bypassed younger voters who rely on social and digital media to get their news.